Currys has launched a series of adverts part of its ‘Beyond Techspectations’ campaign demonstrating its ability to assist customers experiencing “Laptop Rage”

Created by the London-based agency AMV BBDO, the new series consists of three 30-second clips that showcase the retailer’s staff skillfully handling various frustrated customers with their ‘Laptop Rage’ expertise.

In these humorous ads, each customer is calmed as if they were an agitated animal, with staff members demonstrating how a new, more powerful laptop can alleviate their frustration.

Directed by Greg Bell from Red Studios, the films will be distributed nationwide through TV, video-on-demand, out-of-home, and social media channels, highlighting Currys’ latest laptop selection and financing options.

Currys Head of Brand and Advertising, Aisling Lancaster said: “These ads again highlight our brand superpower; our colleague expertise. This time by focussing on a real, relatable human truth – that rage we’ve all felt towards our laptop when it’s not quite working in the way it should.

“And of course, whatever the level of laptop rage you’re feeling, our expert team is ready and waiting to help. The use of humour and the unexpected lengths our colleagues go to not only lightens the mood but also boosts memorability of our brand and offer.”

AMV BBDO Creative Directors Jeremy Tribe and Dave Westland continued: “We’re all familiar with Laptop Rage… infuriating lagging, crashing and the dreaded spinning wheel of death – and the intense stress these can bring.

“With the back-to-school period being the typical time to upgrade, our task was to ensure Currys remains consumers’ go-to laptop destination – with their fully trained employees on hand to diagnose the problem in the most unexpected ways.”