VOXI has launched a festive campaign offering a playful solution for sneaky phone scrolling during busy family gatherings.

Created by AMV BBDO, ‘Phoney Cases’ is inspired by insights from young people who often crave an escape from family activities when returning home for Christmas.

Part of VOXI Mobile’s ongoing “The Fun Never Ends” platform, launched in June last year, the campaign features cleverly designed decoy phone cases to help users stay connected and entertained.

“At VOXI, we understand how important it is to stay entertained and connected with friends, especially during the holidays,” said VOXI head of brand Jordan Stone.

“With Phoney Cases and unlimited social media, the fun never ends — even when those less exciting festive family obligations come around.

Michael Hughes, creative director at AMV BBDO, commented:
“The VOXI brand is all about ensuring the ‘Fun Never Ends,’ and what better way to do this than a life-size baby case as a decoy so you can use your phone in plain sight undetected.

“After all, there’s always a baby at Christmas, and no one wants to wake it up.”