Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera.

The campaign is inspired by the real people and places along c2c’s network, inviting travellers to rediscover both ease and enjoyment.

“This campaign was shaped by the real people and places that make South Essex and London so distinctive,” said Cory Eisentraut, executive creative director at bandstand. “It was a joy to build a campaign that made c2c’s convenience story feel fresh, authentic, and completely ownable.”

“This campaign is about more than just travel – it’s about showing how easy and joyful it is to get out and explore,” said Koby Agagah, brand and marketing manager at c2c.

Shot in a user-generated style and filmed on location, the campaign keeps things authentic and accessible, with opportunities for passengers to participate in the future.

Backed by a major media push across out-of-home, social, connected TV, digital audio, press, and CRM, it’s expected to reach nearly 20 million impressions across South Essex and London.