AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.

The integration will protect advertisers using Adyoulike’s platform from incurring the costs of illegal bot activity, fraudulent URLs and other page-level fraud.

“Bringing IAS technology into our solution is a big move for us, enabling our platform to better combat two of the biggest challenges to our industry: ad fatigue and ad fraud,” said Francis Turner, US general manager and CRO at Adyoulike. “With the built-in assurance that you’re getting real traffic from real people and the knowledge that every ad appears where it is contextually relevant, we feel we’ve now got the safest platform as well as the most effective way to advertising.”

Through the combination of IAS’ technology with IBM’s Watson AI-powered brand safety solution, Adyoulike says it now offers an unprecedented level of confidence to advertisers.

The IAS technology protects ads from being placed on fraudulent properties and bot-driven traffic, while Adyoulike’s AI tech makes sure placements are relevant based on content and sentiment.

“We’re excited to partner with Adyoulike to deliver quality, fraud free traffic across native impressions,” said Yann Le Roux, managing director at Integral Ad Science France. “This partnership provides ADYOULIKE’s clients with confidence that their impressions are protected from fraud.”