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The native advertising market will be worth over $400bn by 2025 – report

Native advertising spend is expected to rise by 372 per cent from 2020 to 2025, according to research performed by in-feed native advertising platform, Adyoulike. By combining the overall digital

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Adyoulike buys AI-powered video platform Pulpix

Native advertising company Adyoulike has acquired Pulpix, a video technology platform which uses AI and real-time analytics to provide content recommendation for users. The terms of the deal are undisclosed.

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Adyoulike and Tabmo unite for native programmatic ad partnership

Mobile creative DSP for video, display and native ads Tabmo has announced a new partnership with Adyoulike, a leading in-feed native ad platform. The integration between the two platforms is

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Adyoulike links up with The Trade Desk for programmatic in-feed native videos

In-feed native advertising platform Adyoulike has expanded its collaboration with The Trade Desk, a tech platform for ad buyers, to deliver in-feed native videos programmatically across the Adyoulike publisher portfolio.

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AppNexus teams up with Adyoulike on native ad campaigns

Ad tech company AppNexus has formed a strategic partnership with Adyoulike, an in-feed native ad company, to enable advertisers and agencies to deliver personalised native campaigns on its platform. The

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10 Years of iPhone: The Industry Reacts

Today is the 10th anniversary of the iPhones launch. Weve already shared our 10 top moments from the devices past decade, so we asked some of the industrys best and

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Adyoulike teams with Integral Ad Science to protect advertisers from ad fraud

AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements. The integration will protect

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Condé Nast France partners with Adyoulike to introduce a native programmatic marketplace

Mass media company Condé Nast France has teamed up Adyoulike, an in-feed native platform, to create a programmatic marketplace for native advertising. The private native marketplace is aimed at enabling

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Sizmek teams with in-feed native ad platform AdYouLike for personalised native campaigns

Open omnichannel ad management company Sizmek has joined forces with AdYouLike, an in-feed native ad platform, to enable advertisers and agencies to deliver native advertising campaigns across Sizmek’s StrikeAd platform.

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Movers & Shakers: YOC, Adyoulike and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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