Native advertising company Adyoulike has acquired Pulpix, a video technology platform which uses AI and real-time analytics to provide content recommendation for users. The terms of the deal are undisclosed.

Pulpix’s platform aims to help deliver better engagement for brands by giving publishers a solution to offering a more personalised content recommendation feature for video viewers. It currently works with publishers including L’Equipe, Prisma Media, Bonnier Corporation, and RTL Group.

“Pulpix is a Netflix-grade recommendation engine with a Facebook-like video feed, and the most powerful video experience I have ever seen,” said Adyoulike CEO Julien Verdier. “This collaboration is a natural fit, as Pulpix will continue to help us deliver great native content and compelling storytelling that lifts engagement for brands and publishers. We look forward to welcoming them to the Adyoulike team and working together to push the boundaries of the native advertising space.”

The acquisition of Pulpix is part of Adyoulike’s continued expansion across the globe, which has seen it go ahead with an office expansion, along with bringing in more staff, and adding to its senior leadership team in London and Paris.