Orange has expanded its partnership with Google Cloud to deploy artificial intelligence (AI), including Gen AI, closer to the telecom giant’s workforce and customers’ operations.

As a result, the cloud provider will be able to meet local requirements for cloud environments, accelerate AI adoption and benefits for customers.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

The partnership, which began in 2020 will enable Orange to accelerate its AI adoption in its operations across the 26 countries it serves, with the company also focusing on smarter networks, operational efficiency and improved customer service.

As a result, will bring the cloud to Orange’s own data centres, protecting sensitive workloads that must stay on-premises and also enabling Orange to filter extremely high-volume data.

By bringing the cloud into the data centre via Google Distributed Cloud, Orange is enabling faster deployment of AI applications for local teams, and fostering agility and responsiveness, the telecoms giant said.

Orange Group, CEO, Christel Heydemann, said: “We have a mission to accelerate value creation for Orange with every job, every network, and every customer experience super-powered by responsible AI. Orange sees enormous value in AI across every dimension of our business.

“This partnership with Google Cloud and the cutting-edge solutions announced today are foundational to Orange achieving AI at scale and is a major step towards unlocking significant value from all of our data.”

Google Cloud, CEO, Thomas Kurian, said: “Businesses are increasingly bringing gen AI solutions to the edge of the network to ensure better agility, responsiveness, and resilience.

“Our partnership with Orange addresses that need, combining data, reliable infrastructure, and leading AI technologies to create new solutions to meet Orange’s global needs”