Mobile network provider Orange has unveiled its new tagline, “Orange is here”, in time for its 30th anniversary.

The new slogan, which has been described by the company as “simple, friendly and informal”, is part of an innovative communication concept, which supports: all of its offers and services, whether aimed at individuals, professionals or businesses.

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The company also revealed it is revamping its communication concept to better reflect its commitment to be a trusted operator.

This new initiative underlines the group’s emphasis on the quality of customer relations and meeting their needs.

Orange, said in a statement: “This new communication concept stands out for its tangible style rooted in reality.”

Orange Executive Director of Group Communications, Caroline Guillaumin, said: “Orange is here. These three words reflect the brand identity that we want to portray at Orange.

“Three words that support the Group’s bold and dedicated approach to be closer, more accessible and simpler. Three words that will be embodied by all employees.”

She added: “Three words that symbolise Orange’s desire to remain close to its customers whilst continuing to stand out. Orange, with 30 years of existence, is looking to the future with confidence and determination”