Open omnichannel ad management company Sizmek has joined forces with AdYouLike, an in-feed native ad platform, to enable advertisers and agencies to deliver native advertising campaigns across Sizmek’s StrikeAd platform.

AdYouLike will deliver in-feed native content programmatically integrated into StrikeAd. This will enable marketers on the platform to ‘advance their native advertising reach across mobile devices’ in a personalised and highly-targeted manner. Furthermore, the partnership will expand the global footprint and native reach of both companies.

”Sizmek is a perfect partner for us. It enables brand marketers, agencies, publishers, and trading desks to build and target ads to reach audiences across the globe, connect with the right audiences across channels, both programmatic and direct,” said Francis Turner, US managing director at AdYouLike. “Now with this partnership they will have access to more publishers worldwide, using programmatic technology to create highly-targeted in-feed native advertising.”

Andrew Morsy, UK managing director at Sizmek, added: “By enabling advertisers and agencies to deliver personalised, in-feed native ads across an expansive network of publishers, the partnership will open up a new world of opportunities for targeted, effective, measurable and engaging campaigns.”