Apple partners with David Hockney to bring ‘Christmas cheer’ to London’s Battersea Power Station
- Thursday, December 7th, 2023
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Technology giant Apple has partnered with British artist David Hockney to “Christmas cheer” to London’s Battersea Power Station.
Until Christmas Day, a pair of Christmas trees will light up the London landmark’s two wash towers on the building’s north facade, which also houses Apple London’s HQ.
Drawn on an iPad Pro using Apple Pencil, Hockney’s 10-minute animation transforms the 100-metre-high chimneys that overlook the River Thames.
“David is one of the world’s most important and influential artists, and we couldn’t be more excited to see his latest creation lighting up Battersea Power Station,” Apple’s Senior Vice President of Worldwide Marketing Greg Joswiak said.
“It is a privilege for us that he chooses iPad for his work, and to create this beautiful Christmas gift for the people of London.”
Hockney added: “Battersea Power Station is such a beautiful building, I wanted to decorate it in a way that I hoped would bring joy and hope to Londoners.”
The news comes as Apple recently released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their own voice to ensure that it’s”never lost”.