Apple wins 2023 Emmy for outstanding commercial

Apple has picked up an Emmy Award for outstanding commercial at the 2023 Creative Arts Emmy Award ceremony in Los Angeles.

The technology giant’s “The Greatest” advert, which was directed by Kim Gehrig raises awareness of seven people going about their lives, who are living with living with vision, mobility, or cognitive impairments.

As a result, the two-minute film showcases how Apple products make life easier for people across the world every day.

The commercials track, “I Am the Greatest,” used lyrics from the speeches of boxer Muhammad Ali, who became an advocate for disability late in life following his Parkinson’s diagnosis

The lyrics were also remixed by DJ and producer Cola Boyy, alongside jazz pianist Matthew Whitaker.

The win comes as Apple recently released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their voice to ensure that it’s” never lost”.

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