Mobile app tracking and analytics platform AppsFlyer has launched a service called AppsFlyer for Agencies, enabling advertising agencies and their clients to measure, manage and optimise their app-based marketing. The solution will provide real-time mobile app tracking and campaign analytics to users, meaning they can optimise their customer acquisition across multiple channels.

According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise. AppsFlyer hope the solution they offer will provide marketers with tools to understand the campaigns in greater depth.

“Were seeing mobile app developers, brands and agencies devote an increasing share of their marketing budgets to mobile user acquisition and retention,” said AppsFlyer CEO Oren Kaniel. “AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates. We allow them to focus on their growth targets with the best tools designed especially for the mobile environment.”