On 9 May, marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass, delving deep into the dynamic realm of mobile and app marketing.
TikTok has agreed a new licensing deal with Universal Music Group (UMG). Under the agreement, both companies will collaborate on exploring monetisation avenues by harnessing the social media giant’s expanding
Britvic-owned soft drink brand Tango has launched a new campaign, ‘Warden’, paying homage to its iconic advertising heritage. Developed by creative agency VCCP and produced by Girl&Bear, the campaign features a 30-second
Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years. Following on from an already successful three-year partnership, the financial services company continue as
Snapchat has launched a series of new solutions and programs in a bid to reshape the way brands engage with their audiences. As a result, the platform is empowering advertisers to harness its new
Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied
DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by in-game retailer, Dubit. As a result, the fashion house’s virtual collection will feature a range
Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host
Yesterday [1 May 2024], social media giant Pinterest disrupted expectations at its annual advertising summit, Pinvision. The event, which took place at White Rabbit Studios in London, guided advertisers through
Vitamin and supplement company, Metagenics, has announced its strategic partnership with global digital marketing business, Jellyfish. After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative,