Barclays has launched a new six-part social media series with the help from Nick Knowles.

In partnership with Channel 5, the campaign is designed to promote open discussions about money and will be aired alongside Channel 5 programs such as “Bank Scams: Don’t Get Caught Out” and “New: Fresh v Frozen: Which is Better?”.

In a series of 15 and 30-second spots, Knowles is seen at home consulting Barclays customer care specialist Janet Hoggart about common financial topics, including how to start investing and avoid scams.

The partnership, part of Barclays’ broader financial confidence initiative, will continue until January 2025 and will be featured in shows that address financial issues and decision-making, as well as those hosted by Knowles.

Off-air, the campaign will be supported by paid social media ads aimed at engaging audiences across Channel 5’s Facebook, Instagram and YouTube channels.

Barclays CMO Inderjit Bassi, said: “Now more than ever before, we know that money matters can be complex and intimidating to many.”

“At Barclays we want people to feel empowered to achieve their money goals whether they are customers or not and so, we are proud to launch this new partnership with Channel 5 to further cement our role in helping people make money work for them.”