Bauer Using AR to Get More! from Magazines
- Wednesday, November 28th, 2012
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Womens magazine More! has launched its first Augmented Reality issue, following in the footsteps of fellow Bauer Media weekly Heat. Using the free Expect More! iOS and Android app, users can scan selected pages of the magazine – marked with the apps logo – to access video content.
The issue was created using the Aurasma AR platform by Engine Creative, as part of its continuing collaboration with Bauer.
AR-enabled magazines have become fairly de rigeur by this point, and More! doesnt seem to be offering anything particularly new. What does stand out, however, is that this wont be a one-off augmented special, as is so often the case. AR content will feature in the following issue and, potentially, further than that. 
Over the summer, Heats AR issue attracted 200,000 page interactions in one week along with a click through rate which peaked at 64.5 per cent.
