Craft beer company BrewDog has announced plans to launch a subscription video-on-demand service that will offer viewers a range of beer and culinary-themed video content from documentaries to game shows.

The BrewDog Network builds on existing original programming created by the firm, which produced three seasons of a show called Brew Dogs for Esquires video content network back in 2013. The show focused on the companys two founders, Martin Dickie and James Watt, as they took part in “a quest for nationwide craft beer enlightenment in America”.

The network will feature more than 14 original series, with over 100 hours of content available at launch, including the return of Brew Dogs. Other shows include Craft Beer Adventure Club, Business for Punks, Are You Smarter Than a Drunk Person? and Brown Bag Wine Tasting with William Shatner.

The network will initially only be available online, but the company has plans for a bespoke app for both Android and iOS. The launch of the network, which will cost subscribers $4.99 (£3.87) a month, comes as the firm makes a push into the US market.

“After our previous TV show, Brew Dogs, got cancelled, we didnt want to sit around in our underpants, crying into a tub of ice cream,” said a BrewDog spokesperson in the network announcement. “So, we decided the only thing to do would be to build our own TV network. This is a genuine move to take the video-on-demand revolution to a new level. Driven by true passion and enthusiasm, we are doing exactly what we did with craft beer; raising standards and eyebrows in equal measure.”

Part of that eyebrow-raising approach saw the company launch a teaser for the network on a website called Beer.porn, which hosted content on a platform designed to mirror PornHub. However, the link now redirects to the core site, after consumers complained via Twitter.

BrewDogs unconventional approach to business focuses on consumer engagement, and has resulted in the firm boasting over 50,000 public investors through its Equity for Punks program. While brand-focused video content platforms may seem ambitious, it is probably one of the few companies well-positioned to make the leap.