Steven Bartlett: Why mobile marketing is ‘crucial’ amid declining organic reach

The Diary of a CEO host and Dragons Den star, Steven Bartlett has revealed the role of mobile and SMS marketing has become increasingly pivotal for his businesses for not only


Data: 25% of consumers ready to boycott brands over non-inclusive emoji use

A quarter of consumers would consider stopping purchases from a brand that uses emojis in a non-inclusive way on social media, new data has revealed. According to a study by Brands2Life,


15 years of WhatsApp: How has the platform evolved?

Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.  Now with roughly two billion monthly users, the platform has undergone


HelloFresh slapped with £140,000 fine over millions of spam texts and emails

HelloFresh has been issued a £140,000 fine by the Information Commissioner’s Office (ICO) for sending over 79 million spam emails and one million texts over seven months. An investigation by


2023 Effective Mobile Marketing Awards winners revealed

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included


Whatsapp drafts in Dentsu to engage customers and offer more personalised services

Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond


Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


RNIB launches #BeforeYouAsk interactive video chat experience

The Royal National Institute of Blind People (RNIB) has launched the charity’s first interactive video chat experience, #BeforeYouAsk. The tool has been created as part of the wider RNIB #BeforeYouAsk


User engagement platform Aampe completes $7.5m funding round

A report on user engagement platform Aampe completing a $7.5m funding round


2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

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