Digital advertising platform Centro has acquired QuanticMind, an AI-driven search advertising company, to boost its automation platform for marketers.

QuanticMind’s platform uses artificial intelligence (AI) and machine learning to unify and analyse data. Centro intends to use this to strengthen its ‘Basis’ automation platform and use it to provide a paid search ad platform using predictive analytics algorithms, a marketing intelligence platform for consolidating disparate data sources into accessible dashboards and visualisations, and a customer data platform that enables ID resolution.

“QuanticMind drives our vision by enabling us to weave PPC and search advertising seamlessly alongside all other digital capabilities,” Shawn Riegsecker, CEO of Centro. “We’re embedding QuanticMind’s best-in-class data science, AI-driven algorithms, and SEM software with the proven benefits of workflow automation and programmatic advertising in Basis. Centro is one step further to completing our vision of a singular, unified platform helping advertising agencies and marketers save time, money and resources by eliminating data and process silos through improved organization and automation of critical functions.”

QuanticMind’s 30 employees will all join Centro’s 700 team members from 44 offices across North America, South America, and Europe. Centro is continuing with plans to hire more than 150 team members across its product, engineering, data science, operations, and sales team.