Cirque du Soleil Entertainment Group has launched its first-ever immersive experience on Roblox – Cirque du Soleil Tycoon. Developed in partnership with metaverse game developer, Gamefam, it enables families around the globe to experience Cirque du Soleil’s latest contemporary circus show, ECHO, from the comfort of their homes.

Cirque du Soleil fans will have the chance to experience a behind-the-scenes look at how each show is crafted and performed. Users on Roblox can build and manage their own Big Top show by unlocking crucial show elements, including artists, acrobatic performances, training studios, costume and makeup workshops, all while interacting with other users and their friends. Those who engage in the experience will also have the opportunity to dress up their avatar in Cirque du Soleil outfits, try out interactive challenges to test their skills, and design their stage, which can then be performed later for other community members on the platform.

“Having thrived for almost four decades, Cirque du Soleil has continuously amazed audiences with unparalleled live experiences,” said Nickole Tara, Chief Growth Officer at Cirque du Soleil Entertainment Group. “Now embracing the digital realm, we eagerly embark on a new journey to connect with our audience in novel ways, fostering shared moments among the upcoming generation of Cirque du Soleil enthusiasts. We are committed to offering people worldwide an immersive means to explore the boundless creativity and universe of Cirque du Soleil.”

“Since Cirque du Soleil Tycoon launched in beta, we’ve been gathering feedback from the fans and fine-tuning the gameplay experience,” added said Ricardo Briceno, Chief Business Officer at Gamefam. “The game has achieved nearly 2m visits in the lead up to global release, as excited fans build their virtual Big Tops concurrently. This is another great example of how beloved brands can extend their reach and engage fans where they are.”

You can see the Cirque du Soleil Tycoon trailer here.