Luxury skincare and cosmetics company Clarins has teamed up with Send Me a Sample, a voice-led sampling and customer data acquisition business, to promote its ClarinsMen Super Moisture range for Father’s Day.

The campaign will see male UK consumers targeted with advertising on Facebook. These ads will feature a call to action outlining how these men can request one of the 30,000 available samples of the Super Moisture range via Google Assistant or Amazon Alexa.

Each sample pack contains three sachets of products from the Super Moisture range with a voucher code inside to encourage people to purchase.

“Voice is becoming central to our everyday lives,” said Will Glynn-Jones, co-founder of Send Me a Sample. “Voice tech allows those consumers who may not necessarily prioritise skincare in their daily lives to trial ClarinsMen’s Super Moisture range at home. This helps bring in new consumers, and encourages loyalty amongst those who are currently in love with the ClarinsMen brand.”

In March, Benefit Cosmetics became the first cosmetics brands to launch a voice-led campaign with Send Me a Sample. Send Me a Sample has also worked with the likes of Coca-Cola and Mugler on campaigns.