Health and Beauty

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Health and Beauty

Revolution Beauty launches TikTok beauty pageant

The #CreatorRevolution challenge, which has been dubbed ‘a modern-day beauty pageant for the digital age’, is looking to redefine beauty by inviting people from all walks of life to show off their creative flair against three themes and hashtag challenges

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Health and Beauty

Walmart to host livestream shopping event on TikTok

The ‘Spring Shop-Along: Beauty Edition’ – kicking off at 9pm EST on Thursday 11 March – will give TikTok users the chance to shop live for items featured in creator content within the app, without having to leave the platform

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Health and Beauty

Its a wonderful experience: Pour Moi discusses its use of quiz commerce

Pour Moi Skincares President and Founder, Ulli Haslacher, discusses quiz commerce and the brands approach to marketing

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Health and Beauty

Colgate unveils latest AI-powered smart toothbrush

Hum by Colgate has smart sensors that track the frequency, duration, and coverage of a person’s brushing technique

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Health and Beauty

DKNY promotes its latest fragrance with Send Me a Sample voice campaign

Estée Lauder-owned fragrance brand DKNY has teamed up with voice-led sampling and customer data acquisition business Send Me a Sample to target Gen Y and Gen Z with a voice

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Health and Beauty

YouTube debuts AR makeup try-on tool

YouTube is introducing an augmented reality (AR) feature to help beauty viewers get an idea of how makeup will look like on them while continuing to watch product reviews and

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Health and Beauty

Boots takes its Advantage Card loyalty scheme digital

Boots has launched a digitised version of its popular loyalty card, the Advantage Card, making its loyalty scheme available on the Boots app. By bringing the scheme to its app,

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Health and Beauty

Clarins launches Fathers Day voice campaign with Send Me a Sample

Luxury skincare and cosmetics company Clarins has teamed up with Send Me a Sample, a voice-led sampling and customer data acquisition business, to promote its ClarinsMen Super Moisture range for

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Health and Beauty

Lush bins its social media accounts

UK cosmetics retailer Lush has made the decision to quit social media, placing the blame on algorithms for forcing it to take the interesting step. In a statement on Twitter,

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Health and Beauty

Rimmel to tackle beauty cyberbullying with backing of Rita Ora, Cara Delevingne

Beauty company Coty has launched a new initiative through its Rimmel cosmetics brand aimed at combating the issue of beauty cyberbullying affecting millions of people around the world. The #IWillNotBeDeleted

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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