Internet advertising company Criteo has linked up with Shopify, an eCommerce firm, in order to help retailers and merchants of all sizes to target users across channels and devices.

As part of the Shopify Plus Technology Partner Program, Criteo will deliver its solutions to retailers and merchants, enabling them to take advantage of its reach and scale their businesses. In addition, retailers and merchants will be able to work with Criteo without needing to develop new or add to IT resources.

“Criteo’s participation in the Shopify Plus Technology Partner Program enables merchants to seamlessly benefit from Criteo’s performance-based marketing strategies,” said Len Ostroff, SVP of strategic partnerships and alliances at Criteo. “We’re confident that this will help Shopify’s merchants around the globe maximise sales and grow their businesses by re-engaging shoppers throughout the entire path to purchase.”

Jamie Sutton, head of technology partnerships at Shopify Plus, added “We are thrilled to welcome Criteo to the Shopify Plus Technology Partner Program. This program recognises the best-in-class solutions that, together with Shopify Plus, further enables the rapid growth and innovation possibilities of today’s modern merchant. Bringing Criteo on board recognises the important role this technology plays in ensuring customer engagement and driving growth in ecommerce businesses.”