Domino’s Pizza has launched a six-sheet poster campaign using Augmented Reality (AR) technology from Blippar to bring its latest 555 pizza deal to life.

Over 6,000 sites across the country now sport Domino’s poster, which uses the Blippar app to create the AR experience. Users can download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan and view their local menu, just by looking at one of the posters through a smartphone using the Blippar app.

The different features of the six sheets ‘jump’ off the page when viewed through the app. Non-Blippar users simply see Domino’s current 555 deal, which offers any three (or more) 9½” pizzas for £5.55 each.

“This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users,” says Domino’s multimedia manager, Nick Dutch. “With sites up and down the country, we’re looking forward to pizza lovers blipping it where they live to get more from our posters.”

You can download the Blippar app for free here.