DoubleVerify buys data reporting & analytics platform Ad-Juster

DoubleVerify CEO Wayne Gattinella

Digital media measurement and analytics firm DoubleVerify has acquired Ad-Juster, a SaaS-based reporting and analytics platform. The value of the acquisition was undisclosed but was the result of an all cash, all stock offer.

Ad-Juster, founded in 2007, offers data transparency and insights for publishers to use in order to optimise their ad revenues. It currently serves over 110 publisher clients, including over half of the top 100 comScore-ranked web publishers.

“Ad-Juster brings a proven market solution, a premium customer base and a talented team of product, engineering and client-serving professionals,” said Wayne Gattinella, DoubleVerify CEO. “Combining our two companies will create a holistic measurement & analytics solution across the entire digital ecosystem – joining the Ad-Juster data platform for sell-side partners with the DV platform for buy-side partners.”

Ad-Juster will continue to operate from its offices in San Diego and New York City.

“We are proud to become a part of the DoubleVerify organisation and are excited to expand our breadth of publisher solutions globally,” said Dennis Clerke, GM for the Ad-Juster business unit. “Only Ad-Juster and DoubleVerify have access to the unique and comprehensive data that enables us to provide full lifecycle analytics for digital publishers.”

DoubleVerify recently entered into a partnership with Snapchat in order to enable brands to authenticate the quality of campaigns on Snapchat using DoubleVerify’s viewability an fraud verification technology.