DoubleVerify

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DoubleVerify

Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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DoubleVerify

Movers and Shakers: Headspace, Tumblr, BBDO, Social Chain, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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DoubleVerify

Movers and Shakers: Apple, Waze, MediaMath, DoubleVerify, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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DoubleVerify

DoubleVerify buys data reporting & analytics platform Ad-Juster

The value of the acquisition was undisclosed but was the result of an all cash, all stock offer

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DoubleVerify

Snapchat pens ad fraud and viewability deal with DoubleVerify

DoubleVerify CEO Wayne Gattinella Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership

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DoubleVerify

Movers and Shakers: Salesforce, Shutterstock, Twitch, Location Sciences, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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DoubleVerify

Fraudulent apps increased by 159 per cent between 2017 and 2018: report

The total number of fraudulent apps increased by 159 per cent between 2017 and 2018, according to a report released by DoubleVerify, a marketing measurement software and analytics firm. At

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DoubleVerify

DoubleVerify & InMobi partner for in-app protection

DoubleVerify, an independent producer of marketing measurement software, has partnered with InMobi, a global provider of marketing enterprise platforms, to prevent mobile application fraud. The merger aims to combine DoubleVerify’s

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DoubleVerify

Innovid teams with range of data firms for improved viewability measurement

Video marketing platform Innovid has announced that it is adding support for third party viewability measurement for all major vendors in VAST inventory, which accounts for the bulk of digital

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DoubleVerify

Adelphic joins forces with DoubleVerify to address pre-bid viewability and brand safety

Adelphic, a Viant-owned self-service platform for cross-channel programmatic advertising, has teamed up with online media verification firm DoubleVerify to add pre-bid viewability and brand safety targeting to its platform. Through

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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