EE has announced the launch of the YouTube app on EE TV.

As a result, the telecom giant’s TV customers will now be able to access the YouTube app on both the TV Box Pro and TV Box Mini via the Featured Apps rail.

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The app will be available alongside other streaming and entertainment apps such as Netflix, Amazon Prime Video, NOW and Apple TV+.

The move is part of EE’s strategy to offer a wide range of excellent TV content and features to its customers, it claimed. Meanwhile, YouTube’s library, including videos, music and live streams, will now also be accessible on the platform.

Additionally, EE TV customers can now sign up for YouTube Premium and YouTube Primetime Channels through the YouTube app on their TV Box Pro and TV Box Mini devices.

EE, Partnerships Director, Alistair Wilson, said: “Our new EE TV service offers customers access to the widest choice of the very best TV shows, films and sport available, as we look to provide them with access to the content they love.

“YouTube is the latest partner of ours, and we’re sure that with its the vast library of video and music content now easily accessible via the service, it will prove really popular with customers.”