Epiphany, a subsidiary of media agency Jaywing, has partnered with Spaceback, which converts social media content into display ads. The partnership will see Epiphany use Spaceback’s platform to offer its clients a way to expand the reach of their paid media campaigns.

According to Spaceback, which has seen its tool used by the likes of Vans, Ugg, and Victoria’s Secret, its platform delivers “the engagement of social with the efficiencies of programmatic advertising”.

“We’re delighted to have Epiphany as our first agency partner in the UK to help their clients bridge the gap between social media and programmatic,” said Casey Saran, co-founder and CEO of Spaceback.

“Many brands find that standard banner ads are a restrictive format for delivering engaging content that properly conveys brand identity. Spaceback enables them to easily utilise their carefully crafted, engaging social media content across other display channels to reach their audiences in a more authentic way.”

Epiphany will focus particularly on extending the reach of its clients’ Instagram content, enabling them to reach users in a new environment and format at scale.

“We’re proud to be partnering with Spaceback, not only to support their innovative platform, but also to provide our clients with another way to expand the reach of their content,” said Tom Salmon, managing director at Epiphany.

“Spaceback has achieved great results for some huge US brands already, so we’re looking forward to enhancing our client’s campaigns and helping them to utilise their content across other advertising platforms.”