Freelancer online marketplace Fiverr is collaborating with American businesswoman Martha Stewart in a bid to inspire businesses to embrace freelancers. 

The new campaign features Stewart in a playful role as an under-utilised intern, emphasising the message that top talent might be closer than expected, readily accessible on Fiverr.

The campaign, which includes ‘humorous’ video spots, will air nationally in August across online platforms and television. 

It will also include additional video spots focused on social media marketing, web development, and AI.

“Martha Stewart is a business mogul and recognized all over the world for her media empire,” said Matti Yahav, Chief Marketing Officer at Fiverr. 

“In today’s world of multifaceted businesses and complex projects, we’re seeing that many teams, including Martha’s, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. 

“At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them.” 

The ads highlight the business tasks Martha Stewart delegates to freelancers, enabling her to focus on her core strengths. 

They also underscore the growing skills on Fiverr, such as AI services, which have seen up to a 6,000% increase, according to Fiverr’s Business Trends Index.

“This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don’t usually see,” Stewartt added. 

“My businesses have always used freelancers for projects ranging from my cookbooks to my television programs,  and I appreciate Fiverr’s freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams.” 

As part of the partnership, Stewart is serving as a brand ambassador for Fiverr’s 2024 summer product launch by becoming a limited edition pro freelancer. 

In this role, she is featured in Fiverr’s new profession-based catalog, offering 30-minute business consultations to three Fiverr users, along with $1,000 in Fiverr credits for business growth.

Applications for a consultation with Martha Stewart were accepted from July 25 to August 6, 2024. The three selected users will have their consultations with Stewart at the end of August 2024.