Nespresso has launched a spoken word video for TV and social for its Made With Care campaign. 

Spearheaded by Nespresso Sustainability Advisory Board (NSAB) member George Clooney and other friends of the brand, the campaign explores what is behind every cup of Nespresso coffee: the deep human care invested in every step of the value chain.

In the launch video, Clooney answers the question What is care?. He is joined by partners who share Nespresso’s long-term commitment to sustainability including Global CEO for Fairtrade International, Dr.Nyagoy Nyong’o, French chef Jean Imbert, and Nicaraguan coffee artists Cindy Romero and Anderson Moran.

The brand believes that high quality coffee can be both an art and a catalyst for positive change. This ethos is embedded throughout the company’s value chain – from the Nespresso AAA Sustainable Quality Programme, designed to ensure the selection of only the finest quality beans while improving the livelihoods of farmers and protecting the environment, through to its commitment to reviving endangered coffees and communities with the Reviving Origins program.

“Care runs deep at Nespresso,” says Chief Brand Officer at Nespresso, Anna Lundstrom. “As guardians of one of nature’s precious resources, it is a philosophy that’s embedded in everything we do. We are committed to offering the most refined coffee experience and to protect the best of our world with human care and creativity. Our approach proves that good taste and good values can go hand in hand, and we are proud to bring together so many likeminded friends of the brand in our latest campaign.”

This latest campaign will appear on television, in digital, print, and social media, as well as in Nespresso boutiques, out-of-home and on the company website.  People are also invited to join the movement by sharing what care means to them online, with the hashtag #MadeWithCare.