Gressingham Duck Adopts Google Glass with Cook Along App
- Monday, September 29th, 2014
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Food supply firm Gressingham Duck have developed a cook along app for Google Glass which includes voice and gesture activated controls.
The app, built in conjunction with creative technology agency Knit, enables users to search and find a recipe from Gressingham Ducks extensive selection, then follow simple step-by-step instructions that appear in view and can be controlled by voice.
The benefits of using the app on Glass mean users can experience a truly hands-free interaction with the recipe that doesnt risk smearing screens or recipe book pages with messy cooking hands.
Knit trialed the app in-house then with a novice cook who had never used Google Glass before to test the functionality and ease-of-use in the app. Originally, the app was developed as a research project with Gressingham Duck, but the results were so impressive that it is being further developed to include more recipes and additional functionality.
“As a brand we aim to offer our consumers the latest and best technology to improve their experiences with us,” said Steve Curzon, associate marketing director for Gressingham Duck. “Using Google Glass was one way we knew we could do this to create a unique proposition.
“We are always looking for ways to show people how easy it is to cook with duck, and this is just one step further to show how simple it really is even for a beginner. It will be interesting to see this develop as wearable tech becomes more mainstream.”