The Google Glass is back, and just like everyone predicted, the unit behind the smart glasses has ceased trying to justify the device to the consumer market, and is instead
Google Glass – remember when that happened? Well, it’s back but, this time, its focus is on enterprise environments. X, Alphabet’s ‘moonshot’ company formerly known Google X, has unveiled a
After production of Google Glass was shut down last January, the general assumption was that Glass would be replaced with a newer, shinier pair of smart glasses. However, according to
Google has reportedly already launched a enterprise version of Glass and is quietly distributing it to healthcare, energy and manufacturing businesses, according to The Wall Street Journal. Available exclusively to
This article originally appeared in the June edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here. The
Last month we reported on signs that Google was planning on resurrecting its troubled Glass wearable after ending its developer-only Explorer trial at the beginning of the year. Now, that
Googles poorly-received wearable the Google Glass never managed to become much more than a toy for developers and a status symbol for the tech elite during its limited release. At
This article originally appeared in the March edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here. Within
Following the appearance of Facebook and Twitter apps for the hardware on the Google Play Store, Sony has confirmed the release of a developer version of its SmartEyeglass, which will
So farewell Google Glass. For now at least. It looked like the next big thing, alongside all the other next big things Google is working on, but for the moment
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support