Groupon Customers 'More Engaged' on Mobile than Desktop

Alex Spencer

Groupon apps

Mobile accounted for 55 per cent of Groupon transactions in North America over the four day weekend (29 November - 2 December) which opened the 2013 holiday shopping period.

Groupon also revealed that its mobile customers are more engaged - that is, they make purchases more frequently and spend more - than its desktop-only customers, though it takes on average 30 per cent longer for an app-only user to make their first purchase.

Q3, 2013, saw a record number of app downloads for Groupon - over 9m - helping push its total beyond 60m.