Groupon Customers More Engaged on Mobile than Desktop
- Friday, January 3rd, 2014
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Mobile accounted for 55 per cent of Groupon transactions in North America over the four day weekend (29 November – 2 December) which opened the 2013 holiday shopping period.
Groupon also revealed that its mobile customers are more engaged – that is, they make purchases more frequently and spend more – than its desktop-only customers, though it takes on average 30 per cent longer for an app-only user to make their first purchase. 
Q3, 2013, saw a record number of app downloads for Groupon – over 9m – helping push its total beyond 60m.
