Heathrow Express launches 'Travel with a Smile' campaign across digital display and DOOH

David Murphy

Heathrow Express has launched a digital display and out of home (DOOH) campaign, ‘Travel with a Smile’, in partnership with Wavemaker.

According to Wavemaker research, 63 per cent of travellers find the last stage of their journey to and/or from Heathrow the most stressful part, as a result of having to find a space for luggage and squeezing into carriages with commuters, on public transport; and/or unpredictable traffic if using a car or taxi service. It’s a problem that Heathrow Express’ aims to solve with its 15-minute service from the centre of London to the airport.

The creative centres on the key visual of smiling happy luggage representing Heathrow Express’s range of customers. It highlights how Heathrow Express’s experience of safety, space, comfort, attentive service and speed will ensure that customers will travel with a smile.  

The campaign is running across a mix of geo-targeted digital display and DOOH sites in London and surrounding areas in the South West and South East, targeting active Heathrow passengers or those who are interested in travelling within the next 12 months.

“Our spring ‘Travel with a Smile’ campaign has gone live in perfect step with our travellers’ appetite for a stress-free journey,” said Sophie Chapman, Business Lead at Heathrow Express. “Whether flying into Heathrow, or setting off, there’s room to relax in spacious comfortable seats, with ample dedicated luggage storage spaces near the doors.”