Imagination Park is bringing augmented reality to Minor League Baseball

Imagination Park, an augmented reality platform, has collaborated with the Erie SeaWolves, the Double-A Affiliate of the Detroit Tigers MLB team, to bring an AR experience to fans. Using Imagination Park’s technology, the SeaWolves will be able to scatter promotions, coupons, and games throughout its UPMC Park, located in Erie, Pennsylvania.

The app will be available on both Android and iOS mobile devices, and will also feature a “Pokemon Go-like” scavenger hunt that will reward fans with game tickets and SeaWolves merchandise. The partnership will make the SeaWolves the first Minor League Baseball team to use augmented reality to improve the fan experience.

“We are always looking for ways to improve fan engagement and AR is a fun way for the team to connect to our fans using their mobile phones. We want AR for promotions and sponsorships to engage fans in new ways,” said Greg Coleman, president of the Erie SeaWolves. “What made it even more of a no-brainer was that we could manage the entire experience using our own staff at an extremely affordable cost.”

“Augmented reality will have a profound impact on the way fans watch live games,” said Jonathan Mariner, Imagination Park advisor. “Instead of being glued to your seats and just watching, fans will actually interact with images, logos, statues, landscapes, players and more. AR encourages people to get out of their seats and explore the stadium and what it has to offer, ultimately increasing concessions.”