Johnny Vegas has teamed up with Smart Energy GB to simplify the smart meter installation process in a new comedy web mini-series.

The project aims to educate households about smart meters through entertaining and informative content.

Produced by Oh My! Creative, directed by Chris Faith, and delivered by media agency T&Pm, the series provides an engaging look at what happens during a smart meter installation.

“For some households without a smart meter installed already, the process of getting one might not be totally clear,” said Victoria Bacon, Smart Energy GB’s director of communications.

“I’m thrilled we have now been able to shine a light on what happens, with the help of a true British comedy legend. Johnny Vegas brings the experience to life in a new series of episodes that will be launched across our social media channels in 2025, helping to ensure that households know what to expect when they request a smart meter from their energy supplier.”

The series will be shared as a sequenced paid campaign on YouTube and Meta, allowing viewers to watch the episodes in the same order as the installation process.

“Our goal was to create entertaining and informative content that simplifies the process of requesting and installing a smart meter. With the help of comedy genius Johnny Vegas, this series aims to empower households with the knowledge they need to confidently take the next step in their smart meter journey, all while sharing a few smiles along the way,” said Jodie Woolfson, founder of Oh My! Creative and producer of the project.