Kenshoo Adds Support for Google Expanded Text Ads
- Wednesday, July 6th, 2016
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Agile marketing firm Kenshoo has rolled out full support for Google’s Expanded Text Ads (ETAs).
Google launched ETAs in May as a way of optimising its search ads for the screen sizes of the most popular smartphones. ETAs provide more space for advertisers to include more information about their products and services on the search results page, with prominent headlines, longer descriptions and automatic display URL inclusion. Google has said that the ad unit has produced a 20 per cent increase in clickthrough rates for some advertisers in early trials.
Kenshoo said it is the first multi-publisher technology solution capable of creating, editing, viewing, optimising and tracking ETAs in a single native unified experience. Since its initial launch in May, more than 45 of the UK’s top 1,000 advertisers have deployed ETAs through Kenshoo, with over 3.5m ETAs served and as much as 40 per cent of weekly keyword ad spend being used for testing and optimising the new ad format.
“Kenshoo has held a close-working partnership with Google over the years,” said Paul Vallez, Kenshoo’s VP, corporate strategy and business development. “Our relationship and deep experience in search optimisation have put us in position to be first to fully support ETAs for our clients.”.