Kia has teamed up with Sky Media to launch an ad campaign to promote the benefits of the automaker’s electric cars. The partnership was brokered by Havas with additional support from Innocean.

An all-child cast explore the electric vehicles in a three-minute film, asking the questions that adults won’t, during the six-week campaign. The aim is to raise awareness of Kia’s electric cars amongst families, while growing engagement and brand warmth.

The content, which was produced by Recipe, will be available on video on demand and amplified through a Sky News native article, digital display, and social media as well as through linear TV advertising. There is also a branded ‘Sky One Presents’ introduction ahead of spot advertising on the channel.

The campaign runs from today (19 August) until 29 September.

“Sky Media will be the perfect partner for our brand, being able to amplify our wide range of electric and alternative fuelled models across such a broad scale of media will ensure that our electric credentials are seen by a wide range of consumers that are a sure fit within our target demographic,” said Jane Fenn, head of brand communications at Kia.