Liquid Secures $1m to Develop Real-time App Personalisation Tech
- Tuesday, April 29th, 2014
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Liquid, an app analytics startup, has secured $1m (£590,000) to grow its staff and add more product features ahead of its July launch date.
The companys software, delivered in just a few lines of code, enables app developers to segment users by demographic, location, social and usage data, which they can then use to personalise apps in real time.
Things that can be changed on the fly include the priority of different features, the design or the content on offer. Pop-ups can also be delivered to different people based on usage stats. Liquid believes that this kind of customisation will be a winner for engaging and monetising fickle app users. 
Liquid is still in public beta but is hoping to go to market in July. The funding has been secured from Faber Ventures and Portugal Ventures. Faber was an early support of the team, which includes former Oracle consultant, now Liquid CEO Alexandre Vaz.
