MASTERCLASSING

Lufthansa Expands Mobile Boarding

David Murphy

Lufthansa has brought forward the expansion of its Mobile Boarding Card
service to cover almost 400 routes. The service was developed and is
managed by Deutsche Lufthansa AG and MindMatics AG., who say that the
user numbers of around 7,000 passengers per continue to exceed
expectations.

As a result, Lufthansa has moved forward the date of the third planned
phase of the project, which covers international use, and has recently
started to operate the system for all European routes departing from
Germany, as well as on flights from Amsterdam and Vienna to Germany.

At the same time, Lufthansa and MindMatics are planning numerous
developments to the mobile portal at mobile.lufthansa.com. The latest
allows immediate mobile check in using the booking reference. With the
new service, Lufthansa customers can carry out the entire check-in
process, including seat choice and boarding card collection, via their
mobile phone on several routes.

As an airline, we want to be able to offer our frequent flyers and
business customers optimal and efficient services using mobile
technology, says Gnter Friedrich, Head of IT Management, Marketing
and End Customer Processes at Lufthansa. 

The system is based around a 2D barcode, which is delivered to
customers by e-mail or through an SMS link to their mobile phone. The
code gives direct access to the boarding gate and contains all relevant
information, which can be read directly from the mobile phones screen
with a scanner at boarding. A printed boarding card is no longer
necessary and there is no need to waiting at the check-in desk or at
ticket machines.

Along with Lufthansa, we are pleased with the present success
regarding the technology, security and quality of the mobile boarding
card and mobile portal, which are two challenging projects, says
MindMatics Vice President of Mobile Internet Services, Felix
Heimbrecht. The successful application in this challenging B2C area
shows that the mobile phone can now also be used in an industry with
particularly high security and service levels for the efficient and
secure use of business processes.

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