Lyca Mobile has appointed former Vodafone CFO, Nikos Paraskevopoulos as its new Chief Financial Officer and ex-BT executive Ketan Hindocha as its Group Director of Customer Care.

The latest hires are part of the MVNO’s strategy by CEO Richard Schäfer to strengthen its executive team, which also saw Lawrence Corbett named as Group Chief Operating Officer and James McQuillan as the UK and Ireland Country Manager earlier this year.

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In his new position, Paraskevopoulos will be responsible for all finance-related issues as well as business and strategic planning, controlling, accounting and tax, commercial finance, treasury and cash management.

He said: “The current economic climate presents both challenges and opportunities for businesses. Having a robust financial strategy is key to navigating these waters successfully. I’m looking forward to working closely with Richard and the team to ensure that our financial decisions align with the company’s overall goals and contribute to its long-term sustainability.“

Whereas, Hindocha will be responsible for developing and delivering the company’s customer care strategy. He most recently held the position of Director of Quality, Compliance and Customer Complaints for BT, EE and Plusnet.

Hindocha added: “Brand loyalty in today’s day and age is not easy to retain – particularly amidst rising prices across the board. A customer-centric strategy is not just a choice now; it’s a necessity. Customers are at the heart of our business, and by truly understanding their needs and preferences, we can build lasting relationships and drive growth. I look forward to collaborating with the team to enhance our customer care initiatives and ensure that every interaction reflects Lyca Mobile’s core values.” 

Commenting on the appointments, Schafer said: “Lyca Mobile is all about delivering exceptional value to our customers, and we have built a breadth of loyal customers across the globe doing exactly that.

“Focusing on our three priorities of value, customer service and reliability are central as we challenge the established operators. I’m delighted to have Nikos and Ketan join our senior leadership team, bringing with them decades of experience and know-how across telco and ecommerce.”

READ MORE: Interview: Lyca Mobile CEO Richard Schäfer on data-driven decision-making and driving brand loyalty