The Competition and Markets Authority (CMA) has accepted Meta’s proposals to alter how it uses customers’ advertising data on Facebook Marketplace.

Earlier this year, the social media giant committed to making concrete changes in response to claims that its practices were providing an unfair advantage.

Previously, businesses that competed with Facebook Marketplace but advertised on Meta platforms had the option to ‘opt out’ of their data being used to enhance Facebook Marketplace.

Following consultation with the broader advertising sector, Meta has now pledged to further limit its use of advertising customers’ data in this manner.

The new commitments offer Meta an additional method to implement the data controls outlined in the original pledge.

Under the updated proposals, advertisers’ data will no longer be used in any capacity to improve Facebook Marketplace unless they explicitly choose to ‘opt in’ or ‘opt out.’

A statement from the regulator stated: “The CMA has concluded that the revisions go above and beyond the original commitments and would not leave any advertisers worse off.

“As a result, the CMA has accepted the proposed variation.”