Its now just three days until the Mobile Retail Summit, taking place at Londons One America Square on Thursday 5 June.

This year, we’re bringing something new to the mix, with the Innovation Lab. This interactive mini exhibition showcases the work of a handful of companies using tech to innovate and inspire in the retail sector. The Innovation Lab will run all day at the event, and delegates are invited to explore and get hands on with the tech featured, and meet those behind the great ideas. Find out more about the companies getting involved below:

Avenue Imperial

Avenue Imperial went live in April to provide virtual shopping experiences to help designer brands reach an online audience. Users can take a tour though different stores, get advice from retail staff and buy items on the spot.

The company has brought together a swat team of photographers, developers and fashionistas to ensure the 360° visual experience is as true-to-life as possible.

The startup has already signed up designer retailer Start London and The Corner Berlin. This month, the company will launch a campaign to enable people to shop directly from Fashion Week with a luxury brand accessories brand..

Fits.me

Fits.me provides a virtual fitting room service that it says helps increase conversion rates for online retailers, which are currently around 10 times less than brick-and-mortar stores.

Shoppers enter their measurements to see how different sizes will fit on their body. If they don’t know their vital statistics, they can also print off a measuring tape before they begin.

The startup is already providing its service across 16 countries, working with some of the world’s leading brands. Thomas Pink and Henri Lloyd already offer mobile-optimised virtual fitting room services. Fits.me was founded in 2010 and has so far received $9m (£5.4m) in funding to grow the business.

Luma

Luma is an experiential design agency that creates interactive events and in-store exhibits for brands. The company will be showcasing its YrDesigner platform at the Mobile Retail Summit, which enables people to design and print customised clothing in minutes.

The company also provides augmented reality dance experiences for festivals (check out the video) and an interactive graffiti wall to help companies set their events apart. Its off-the-wall ideas have seen Luma win work with the worlds leading names, including Google, Red Bull and Wagamama.

Metail

Metail’s virtual fitting room uses 3D visualisation technology to enable online shoppers to make a MeModel of themselves to help them choose suitable outfits. Users simply upload a photo and enter a few basic measurements to get going, creating a model that is 94 to 96 per cent accurate.

A virtual fitting room could reduce the need for shoppers to order more than one size before returning those that aren’t right, in turn increasing customer satisfaction and loyalty.

The company struck a second-screen partnership with ITV late last year that saw viewers of This Morning choose the style of the models appearing in the show. Metail raised £2.6m in December, meaning the company could move into swanky new Tech City offices.

PixelPin

PixelPin has become one of the UK’s most decorated startups since it graduated from Telefonica’s Warya Academy back in 2012. PixelPin enables users to pick a four-point pattern within one of their own photos, which they then use as a single, secure sign in instead of a password.

The company says this reduces the potential for fraud and the need to remember your details across different accounts. It could also save businesses money in reducing the time help desks are needed to solve password-related problems.

The company has just finished 12-weeks in Accenture’s FinTech Innovation Lab in Canary Wharf, where the team was mentored by top execs from the financial services sector.
Annual venture investment in financial technologies has nearly tripled globally between 2008 and 2012, according to CB Insights, and the company has a number of online companies offering PixelPin sign-in.

Sensum

Sensum gets to the heart of ad effectiveness by measuring people’s underlying biological reaction to visual advertising, along with getting people to log their gut feeling to what they’re seeing using an app.

Neuromarketing looks like like an increasingly attractive tool for advertisers that want to get ahead. “Looking at a campaign like the Lynx Effect, how might that have worked had they used focus groups?” says co-founder Gawain Morrison. “Would 18 to 24-year-old boys have admitted in a group setting that the ad would speak to them? What if an attractive woman, or a blokey bloke, had been directing the questions?”

This month, Sensum is launching a cloud-based suite of tools to help people measure media effectiveness, customer user journeys and user experiences.

TagPoints

TagPoints is a mobile loyalty and proximity marketing platform that enables companies to deliver real-time, contextualised offers, rewards and incentives to engage customers.

A white-labelled TagPoints app wakes up as a customer walks through a retailers door, targets them with relevant content and tracks their behaviour while out shopping.

TagPoints combines the latest in technologies that bring together bricks and clicks shopping, including NFC, AR and geo-located campaigns. The company has claimed the UKs first shopping centre-wide bluetooth beacon deployment at the Swan Centre, Eastleigh.

The Sound Agency

The Sound Agency has worked with some of the world’s leading companies, including BP, Harrods, and WhatsApp to help them design the audio brand for their business.

The company calls its work the art and science of sound – who knew choosing brand sound could be such a critical decision-making process?