Monzo Bank has appointed AJ Coyne as its new Vice President of Marketing.

Coyne joins the online bank from buy-now-pay-later platform Klarna, where he was most recently Vice President of Consumer Marketing where he was leading marketing across 35 countries.

He joined Klarna in 2020 as Head of Marketing before being appointed to VP of Global Brand & Creative a year later.

Before this he held the position of Head of Marketing at UNDP and has held senior positions at advertising agencies Ogilvy, McCann and Clemenger BBDO.

In November, Coyne announced his departure from Klarna on LinkedIn, where he described his time at the buy-now-pay-later firm as an “insane journey”.

He said: “After an incredible four years at Klarna, It’s time to move on to the next adventure. What an insane journey. The best word I can use to sum up this experience is grateful.

“Grateful for the opportunity to take on three very different roles and face very different challenges during this time. Grateful for everything I have learned and the impact I’ve been able to make.”

He continued: “Grateful for the unexpected experiences that took me to all corners of the earth, from No. 10 to Paris Hilton’s House. Grateful to all the wonderful partners who have supported us along the way. We demand a lot but couldn’t do it without you. Grateful to Campaign for including me in the Power 100 list of top UK marketers, an honour I’ve received four times at Klarna.”