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MoPub: Native Ads in Eight Times as Many Apps

Alex Spencer

MoPub ad graphEight times as many apps included native ad inventory in June 2015 than a year earlier. That's according to a report from Twitter-owned mobile ad firm MoPub, based on data from its RTB exchange.

This growth was accompanied by a 387 per cent increase in native ad spend year-on-year, while the average eCPM (effective cost per mille) for native ads rose 73 per cent.

For comparison, a MoPub report looking at Q2 2015, found that the overall eCPM for mobile ads rose by an average of 27 per cent year-on-year.

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