The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Twitter’s app monetisation platform, MoPub, has made impression-level revenue data available to its full-platform publishers as part of its latest software development kit (SDK), enabling them to ‘understand true ads
MoPub, a Twitter-owned mobile app monetisation solutions provider, has introduced its answer to header bidding for mobile app. MoPub Advanced Bidding will enable ad networks to bid alongside DSPs in
MoPub, which helps mobile publishers manage their ad inventory, has released a new version of its software development kit (SDK) with added viewability support from ad measurement providers Integral Ad
Twitter-owned ad platform MoPub has launched inventory packages, a targeting solution for its demand partners. These packages are collections of inventory with shared characteristics like type, context and performance data.
Twitter-owned ad exchange MoPub has partnered with IPinYou, one of Chinas largest programmatic ad buying platforms, in a move that sees IPinYou making its first attempt to crack the mobile
Twitter-owned mobile ad exchange MoPub is partnering with ad fraud detection platform Forensiq in an effort to fight fraud in mobile in-app advertising and improve the supply quality across the
Facebook Audience Network has launched a new Native Partner Program for mobile mediation platforms to integrate with its mobile ad network, with launch partners including Fyber, Opera Mediaworks and Twitter-owned
Monetisation platform Tapjoy has announced partnerships with a number of the industrys leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation
Eight times as many apps included native ad inventory in June 2015 than a year earlier. Thats according to a report from Twitter-owned mobile ad firm MoPub, based on data
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support