Mobile advertising group Mozoo has acquired AdinCube, an AI-powered mediation technology for mobile app developers, in a deal worth $20m (£15m), comprised of cash purchase and shares, plus earn out.
Paris-based AdinCube was founded by Etienne Rugeri and Jonathan Ferrebeuf. Its SDK uses predictive optimisation algorithms to deliver revenue yield.
The combination of Mozoo’s experience in monetising mobile traffic and AdinCube’s in-app tech is intended to offer ‘a truly holistic, first of its kind, mobile revenue optimisation solution’.
Mozoo hopes the acquisition will enhance its in-app monetisation offer on a global scale by offering the product to publishers around the world. To ensure this, the London-based company says it will allocate an expert mobile monetisation team in four-time zones to support publishers. 
“We are very pleased to welcome Etienne and Jonathan into our team,” said Jules Minvielle, founder and CEO of Mozoo. “AdinCubes technology fused with our expertise and seven years’ experience in mobile audience monetisation will provide publishers with the best technology in the world to optimise their mobile ad revenue.”
AdinCube CEO Ferrebeuf added: “We are delighted to join the Mozoo team and are convinced that their strong connections with premium demand partners will benefit app publishers. Its international presence is key to increasing the product’s visibility on the market.”
