Naked teams up with Radio X on new smoothie promo

The UK’s number one functional smoothie brand Naked Smoothies has turned to breakfast radio to promote two new product launches.

Tropicana Brands Group is running a campaign with Radio X’s flagship breakfast show, The Chris Moyles Show, that spans both paid media and influencer talent.

The promo will centre around the two new breakfast smoothies: Naked Strawberry & Banana and Naked Pineapple & Passionfruit. It will run until 14 May and include brand-tailored ads along with talent integration by the show’s presenters.

There will also be a through-the-line media campaign encompassing OOH, VOD, YouTube, social activity and 30-second spots across BVOD and SVOD platforms. The latter will comprise ITVX (including a homepage takeover), All 4, Sky (with SkyAdvance integration), and Netflix. It will also include six-second pre-rolls on YouTube, plus a masthead, and ads running across TikTok and Meta.

Charlotte Ashburner, Head of Marketing at Tropicana Brands Group, said: “Launching the new Naked Breakfast Range alongside the revised brand proposition is a pivotal moment for the brand.”