WATCH: Nandos enlists Bukayo Saka as head chef of new sauce in multichannel campaign

Nandos has partnered with footballer Bukayo Saka to launch a new limited-edition sauce in a new multichannel campaign.

To mark the launch of the new sauce Bukayo stepped in the kitchen to fire up a team of chefs – including one of Arsenal football club’s very own- to bring his creation to life.

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The ‘Yes Chef’ campaign is a playful take on a high-intensity resturant setting in which Saka can be seen encouraging his team and mixing ingredients before adding the final touch to perfect his sauce flavour.

The campaign features chilli design on billboards around London across OOH and social, with BVOD also launching this week, alongside social media posts from both the restaurant chain and footballer.

The campaign was created in collaboration with Nando’s creative agency New Commercial Arts, media agency Zenith, and social media agency Born Social.

Nandos Head of Brand, Hannah Smith, said: “Nando’s has been flying the (heat) flag for hot sauce since day dot.

“The launch of PERi-PERi Saka sees us bring our famous sauce to life in an exciting new way with our first-ever restaurant sauce collaboration. Not only will fans love the taste of the brand-new flavour, but we know they will love experiencing PERi-PERi Saka through the multi-channel campaign across Nando’s platforms too.”