Fast food chain Taco Bell has launched a new iPhone app that enables customers to order before arriving at the restaurant, and pay in app.

Food wont be cooked until customers arrive, in order to guarantee freshness and quality, but it will allow customers using the app to skip the line, store favourite meal combinations and save time.

The app has been made in conjunction with Cardfree, who have provided the app platform enabling mobile orders and payments to be made. The platform also provides Taco Bell with a cross-channel CRM solution that processes the data provided by the app.

“We are excited to bring our ground breaking mobile application to life,” said Greg Fancher, chief information officer at Taco Bell. “We needed the right mobile platform partner to help us create a mobile application that not only provides an extraordinary experience for our audience but is also best in class technologically.”

“Taco Bell is not only one of the largest quick service restaurants in the country, they are one of the savviest marketers out there,” said Jon Squire, founder and CEO of Cardfree. “We are extremely proud to be working with them on what is bound to be a game changer for the industry. The Taco Bell mobile app is truly one of a kind and a great example of Cardfrees goal to keep raising the bar in mobile commerce.”