Aiming to empower marketers with messaging solutions that can access a vast range of omnichannel-optimised tools, marketing platform OtherLevels and cloud-based performance management company Dyn have announced a partnership.

Through the strategic partnership, the companies will work together to provide their respective companies with a full suite of scalable digital messaging solutions, spanning email, SMS, push notifications and other channels, all backed by real-time analytics, location-based marketing functionalities and customer-based analysis.

OtherLevels Intelligent Messaging product determines in real-time which message type a marketer should deliver to a customer to maximise engagement, consolidating various digital messaging and automation efforts for optimal impact.

“Through Intelligent Messaging and high-performance machine learning, OtherLevels technology enables marketers to engage with their entire user base – without the guesswork of the traditional segment and send approach,” said Brendan OKane, managing director and CEO of OtherLevels.

“Weve built our business around helping marketers drive more impactful omnichannel results, and our new partnership with Dyn will further strengthen the value we provide to clients across the retail, online gaming and travel segments.”

Dyns platform for internet performance management provides visibility and control for cloud and public internet resources, and has worked with companies including Visa, Netflix, Pfizer and Twitter to solve scale, complexity and volatility challenges.

The partnership aims to help customers of both companies better influence their customers and shorten sales cycles by providing a truly mobile-enables, omnichannel tool set that operates across the multi-device path to purchase.

“As an internet performance management company, Dyn is committed to providing businesses with the tools the need to adapt to the ever-changing landscape of technology to earn high-impact business results – and our partnership with OtherLevels is a great example of our desire to collaborate with best-of-breed solutions providers,” said John DAmato, director of strategic partners at Dyn. “In working with OtherLevels, we are able to help marketers make their efforts more impactful and deliver measureable business outcomes.”